The Bottom Line A recent decision from NARB helps illustrate the fine line between a feasible plan to achieve an environmental goal, and the exploratory stages of an aspirational effort.Environmental marketing claims continue to present risk and may lead to challenges – companies must ensure that Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading
National Advertising Division’s 2022 Annual Conference | Sustainability – What’s New and What’s Next?
Davis+Gilbert is a proud sponsor of the National Advertising Division’s (NAD) Annual Conference to be held in Washington D.C. on September 19-20. As a member of the annual conference planning committee, Ronald Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair, will moderate a Continue Reading
Evergreen Focus on Green Marketing at the National Advertising Division
The Top 10 Advertising and Marketing Issues to Watch for in 2022
The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022. 2022 has the potential to be a major year for the advertising and Continue Reading