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Advertising + Marketing Alert

FTC Seeks Public Comment on Proposed Updates to Endorsement Guides

May 20, 2022 by Catherine Nagle

The Bottom Line FTC guidance continues to evolve as new forms of marketing gain popularity. Companies should do all they can to align their endorsement practices with the FTC’s proposed guidance — including with regard to social media, influencers and consumer reviews. Interested Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - May 20, 2022

What To Consider When Launching a Cause Marketing Campaign

March 23, 2022 by Patrick Quinn

The Bottom Line Cause marketing campaigns are an excellent way to leverage a brand’s marketing infrastructure to make a difference in the world, especially when the campaigns benefit a cause as closely followed as the humanitarian crisis in Ukraine. By following all appropriate laws and best Continue Reading

Alert, The Fine Print: Stay in Compliance without Losing Your Edge - March 23, 2022

See You at the #Oscars: Social Media Guidance for Brands and Advertisers

March 22, 2022 by Patrick Quinn

2023 Update Excited for the 95th Academy Awards? We are too! The Academy released updated brand guidelines with the same rules and restrictions as last year, except that brands are also permitted to use #Oscars95 in their social rollouts. Once again, brands do not need to be affiliated with or Continue Reading

Alert - March 22, 2022

Social Media’s Potential Harms Continue To Be In the Spotlight

March 4, 2022 by Patrick Quinn

The Bottom Line President Biden, Congress, state attorneys general and social media users are seeking to hold social media platforms accountable for their mental health impacts on children and teens. As President Biden calls for stronger online protections for young people, companies should Continue Reading

Alert - March 4, 2022

Zero Stars: FTC and NAD Will Not Permit Consumer Review Suppression

February 16, 2022 by Patrick Quinn

The Bottom Line The FTC’s guidance for marketers, online retailers and review platforms emphasizes the need for truthfulness in the collection, moderation and publication of consumer reviews.“Suppression” of negative reviews may qualify as a deceptive practice and alleged “suppressors” could face Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing, The Fine Print: Stay in Compliance without Losing Your Edge - February 16, 2022

The Top 10 Advertising and Marketing Issues to Watch for in 2022

January 27, 2022 by Patrick Quinn

The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022.  2022 has the potential to be a major year for the advertising and Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Getting in the Game of College Athletics, Media and Marketing, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - January 27, 2022

Kim Kardashian and Floyd Mayweather Sued Over Cryptocurrency Promotions

January 13, 2022 by Patrick Quinn

The Bottom Line Cryptocurrency companies are subject to various federal laws and may be regulated by a number of federal agencies, including the Securities and Exchange Commission. Though the cryptocurrency market has matured in recent years, there are still plenty of risks, and agencies, media Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs - January 13, 2022

FTC Sends Notices to Businesses Promoting Money-Making Opportunities

October 28, 2021 by Catherine Nagle

The Bottom Line The FTC has issued three rounds of Notices of Penalty Offenses this month – a sharp shift for an enforcement power that was largely abandoned in the 1980’s.As the FTC continues to explore its enforcement options in the wake of the Supreme Court’s decision in AMG Capital Continue Reading

Alert - October 28, 2021

FTC Sends Notices of Penalty Offense to More Than 700 Companies

October 15, 2021 by Patrick Quinn

The Bottom Line As the FTC continues to explore its broader enforcement agenda, brands and marketers should ensure that their practices are lawful. While a response to a Notice of Penalty Offenses is not required by the FTC, any entity receiving such notice should conduct a review of their Continue Reading

Alert, Are Your Influencers Putting You at Risk? - October 15, 2021

New California CBD Law Highlights the Federal / State Regulatory Divide

October 4, 2021 by Catherine Nagle

The Bottom Line Assembly Bill 45 in California now permits food and dietary supplement products to include CBD.The differing approaches by the California and federal governments highlights the complicated regulatory environment for ingestible CBD products.Brands, agencies and media companies Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - October 4, 2021

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