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Are Your Influencers Putting You at Risk?, Buy Now: Avoiding the Pitfalls of Online Retailing, Emerging Issues, Event - June 1, 2023

SUBTA SubSummit 2023 | Maximize Your Brand—But Don’t Forget About the Law! The Legal Minefields of Influencer Marketing, Content Streaming, Free Trials and More

Quick Details

Date | June 1, 9:30 AM CT Location | Sheraton Downtown Dallas, New Orleans Theater

Presenter

  • Paavana L. Kumar, Partner, Advertising + Marketing

Session Overview

Subscription-based companies are constantly building on strategies to capitalize on interactive influencer campaigns, stream engaging content, and capitalize on free trial and automatic renewal programs.  What many don’t realize, however, is how highly regulated the legal landscape surrounding the advertising and retail industries is – and how these laws apply to the arenas of e-commerce, digital marketing and social media.  The Federal Trade Commission (the FTC) is hyper-focused on the subscription economy, and can seek incredibly high penalties and consumer redress in the event of companies’ non-compliance with its rules governing subscription sign-ups and cancellations as well as influencer marketing and celebrity endorsement disclosures.  Further, companies streaming content need to be aware of the complex intellectual property landscape when negotiating clearances and licenses. This discussion will address these legal minefields and upcoming changes to the law that all subscription-based companies need to be aware of to avoid becoming the regulators’ next target.

Paavana will be joined in conversation by HBO Senior Counsel Dan Nemet-Nejat.

To learn more about the conference, or to register, please visit the event’s website here

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Related People

  • Attorney Paavana Kumar

    Paavana L. Kumar

    Partner

    Area Of Focus

    • Advertising + Marketing
    • Intellectual Property + Media
    212 468 4988
    pkumar@dglaw.com
  • View All

Related Services

  • Advertising + Marketing
  • Digital and Social Media Marketing and Advertising
  • E-commerce and Retail Sales
  • Marketing and Promotions
  • Intellectual Property + Media
  • Content Creation and Use

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