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Alert - February 19, 2025

Privacy Compliance Obligations To Grow More Complex

Privacy law has become one of the fastest-evolving areas of regulation in the United States, with significant implications for businesses across industries. The emergence of 19 state comprehensive privacy laws, increased focus on sensitive data, and heightened scrutiny of children’s data collection practices are reshaping compliance obligations. With the absence of a comprehensive federal privacy law in the United States, businesses are left to navigate compliance across different state laws – with rules that vary from state to state depending on how a business is collecting and using data, its size and more.

At the same time, federal enforcement efforts are unclear, while state regulators are ramping up enforcement efforts in certain areas and creative class-action lawsuits breathe new life into decades-old privacy laws. As privacy challenges grow more complex, businesses must stay ahead of these developments to navigate the shifting legal landscape and mitigate risks effectively.

Alert title image with link to PDF: Privacy Compliance Obligations To Grow More Complex
Privacy Compliance Obligations To Grow More Complex
Section Title Image: Expanding-Landscape: Patchwork of 19 U.S. State Privacy Laws
Expanding Landscape: Patchwork of 19 U.S. State Privacy Laws
Shifting Strategies: Age-Appropriate Design Codes & Child Data Laws Reshaping Advertising Practices
Litigation Surge: Class Actions Piggyback on Decades-Old Privacy Laws
Sensitive Data Under the Microscope: State Privacy Law Focus & FTC Enforcement Trends
Rising Scrutiny: Federal & State Enforcement Expected to Intensify in 2025
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Related People

  • Attorney Gary Kibel

    Gary Kibel

    Partner

    Area Of Focus

    • Privacy, Technology + Data Security
    • Advertising + Marketing
    212 468 4918
    gkibel@dglaw.com
  • Attorney Richard Eisert

    Richard S. Eisert

    Partner/Co-Chair Advertising + Marketing

    Area Of Focus

    • Privacy, Technology + Data Security
    • Advertising + Marketing
    • Intellectual Property + Media
    212 468 4863
    reisert@dglaw.com
  • Attorney Allison Fitzpatrick

    Allison Fitzpatrick

    Partner

    Area Of Focus

    • Advertising + Marketing
    • Privacy, Technology + Data Security
    212 468 4866
    afitzpatrick@dglaw.com
  • Attorney-Zachary-Klein

    Zachary N. Klein

    Associate

    Area Of Focus

    • Privacy, Technology + Data Security
    • Advertising + Marketing
    212 237 1495
    zklein@dglaw.com
  • Attorney Marc Rachman

    Marc J. Rachman

    Partner

    Area Of Focus

    • Litigation + Dispute Resolution
    • Intellectual Property + Media
    212 468 4890
    mrachman@dglaw.com
  • Attorney-Sarah-Benowich

    Sarah Benowich

    Associate

    Area Of Focus

    • Litigation + Dispute Resolution
    212 468 4991
    sbenowich@dglaw.com
  • View All

Related Services

  • Privacy, Technology + Data Security
  • Data, Digital Media and Ad Tech
  • Privacy Compliance and Internal Policies
  • Litigation + Dispute Resolution

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