From our base in New York, we represent a diverse range of clients across the country and around the world.

bookmarkprintPDFShare>

As privacy laws continue to expand and evolve, the pressure on companies to keep up with changing laws, regulations and industry practices grows ever more onerous. At the same time, the constant danger of data breaches — with the potential release of personal or sensitive data — can pose dire, or even existential, risks to the enterprise.

Our attorneys help clients navigate this fraught and uncertain environment by putting in place pragmatic compliance procedures. Our long history of leadership within the advertising and marketing ecosystem gives us unique insight into the privacy compliance needs of this sector, and has served as the building block as our practice has grown to encompass multiple industries: retail and e-commerce, media, healthcare, finance, a broad array of technology businesses and more. As compliant privacy disclosures require far more than simply a privacy policy, our clients look to us for a comprehensive view and analysis of the entire consumer experience. They count on us to know “what’s market” — what others in their industry are doing and how to manage the risks they face — and to keep them abreast of best practices as they evolve.

Internal Policies

We work closely with clients on all key compliance measures. As many new privacy and data security laws require organizations to maintain written documentation of their policies — even in the absence of a statutory requirement — our clients regularly call on us to draft and update such policies.

Audits and Training

We conduct compliance audits to evaluate the privacy and data security controls currently put in place by our clients, and to test them against legal obligations and industry best practices. Thereafter, we provide recommendations on improvements and enhancements to the program. To assure policies are fully implemented — and do not just exist on paper — we conduct security awareness training for their employees as well.

Representative Experience

  • Counseled one of the largest media companies in Europe on privacy issues connected with launching a new service in the U.S. Helped the client synchronize requirements under EU and U.S. privacy laws and advised on best practices in the U.S.

  • Represented a major advertising trade association in connection with the development of privacy guidelines and position papers, helping the organization become more assertive in the privacy debate.

  • Advised a major sports organization on privacy issues for the launch of a new website that closely integrates with broadcast networks and local affiliates and provides tools and services for fans.

  • Advising an e-commerce company in creating and updating privacy policies and adjusting their consumer rights request practices and other internal data processing protocols. By taking the time to understand what data our client retains and the flow of that data, we ensured they are well positioned to comply with consumer rights requests as well as internal data protocols.

  • Assisted a large international telecommunications provider with the launch of a B2B service in the United States that enables business customers to leverage online services in a new, unique and efficient fashion.

  • Advised an international clothing brand on privacy issues connected with launching its e-commerce service for the U.S. market. Helped the client synchronize requirements under EU and U.S. privacy laws and advised on best practices in the U.S.

Key Contacts

Meet The Team