OpenAI’s new text-to-video platform, Sora 2, is capturing widespread attention — and raising complex legal questions about copyright, brand protection and AI.
The viral app allows users to create realistic videos simply by typing a prompt. One of Sora 2’s most talked-about features, “cameos,” enables users to insert recognizable characters — from Ronald McDonald to SpongeBob SquarePants — into AI-generated videos. This functionality is sparking questions about liability for unauthorized use of copyrighted material.
As OpenAI works to expand Sora 2’s reach, the company is reportedly encouraging marketers and brand owners to proactively approve and monetize the use of their characters on the platform. This approach could reshape how intellectual property is managed in the age of generative AI — but it also highlights the legal uncertainty that still surrounds AI-generated content.
In a recent Wall Street Journal article, Gary Kibel, a partner in Davis+Gilbert’s Privacy, Technology + Data Security Practice Group, discussed the potential for high-profile litigation as brands confront unlicensed use of their intellectual property in viral AI-generated videos.
Read more about AI, copyright and OpenAI’s Sora 2 in the full article below.