7th Edition: Trends in Marketing Communications Law In the rapidly changing social media landscape, new ways to create, share and use content are continually emerging, and this has left marketers scrambling to ensure that their legal compliance efforts keep pace with the changes. In social media, Continue Reading
Avoiding the Pitfalls While Reaping the Benefits of Sweepstakes and Contests during COVID-19
The Bottom Line The sweepstakes and contest industry has been severely impacted by the coronavirus pandemic (COVID-19), with many brands hesitant to engage in these promotions due to fear of seeming “out of touch,” while other brands are looking to cancel or postpone their sweepstakes and Continue Reading
Video Social Networking App Agrees to Pay $5.7 Million to Settle FTC’s COPPA Action
The Bottom Line The sheer size of the Musical.ly settlement illustrates that the FTC continues to have a strong interest in enforcing COPPA. Online services cannot hide behind language in their terms and conditions claiming not to be child-directed when they include numerous activities that Continue Reading