The Bottom Line The Federal Trade Commission (FTC) and the Department of Justice (DOJ) have continued their commitment to protecting kids’ and teens’ digital privacy. In 2019, Google and YouTube paid what was then a record fine to the FTC and the New York Attorney General for violating Continue Reading
Law360 | TikTok Lawsuit, Kids’ Privacy Bills Push Cos. ‘Back to Basics’
Amid growing scrutiny over data privacy and child protection, the legal landscape for companies like TikTok has become increasingly complex. The U.S. government has stepped up its efforts, highlighted by a recent lawsuit filed by the Department of Justice (DOJ) and the Federal Trade Commission (FTC) Continue Reading
AdExchanger | Don’t Sleep On Maryland’s Strict New Data Privacy Law
Numerous states have enacted their own comprehensive data privacy laws the California Consumer Privacy Act in 2018. Keeping up with the differences between these laws can be a challenging task for any business or privacy professional. Maryland’s new privacy law, The Maryland Online Data Privacy Act Continue Reading
#Oscars Ready: Social Media Guidance for Brands and Advertisers
The 2024 awards season has been filled with snubs, influencers on the carpet, groundbreaking wins and acceptance speeches that have echoed throughout Hollywood. While some awards shows are stricter than others about brand participation in social media, it’s another winning year for all brands tuning Continue Reading
The Copyright Crackdown Continues: Sony Music Sues Ofra Cosmetics Over Influencer and Brand Videos
The Bottom Line Halloween is supposed to be spooky, but this year, Ofra Cosmetics got quite the fright. On October 31, Sony Music Entertainment sued Ofra for copyright infringement in federal district court in Florida, alleging that Ofra’s unauthorized use of Sony recordings in over 300 Continue Reading
As Federal and State Governments Take Action Against TikTok, What Should Brands and Agencies Know?
The Bottom Line In light of increased federal and state regulatory oversight, the potential reach of TikTok may begin to shrink.Brands and agencies should take steps to prepare for a government ban of TikTok Trendy social media app TikTok gained popularity during the COVID-19 pandemic and Continue Reading
See You at the #Oscars: Social Media Guidance for Brands and Advertisers
2023 Update Excited for the 95th Academy Awards? We are too! The Academy released updated brand guidelines with the same rules and restrictions as last year, except that brands are also permitted to use #Oscars95 in their social rollouts. Once again, brands do not need to be affiliated with or Continue Reading
Social Media’s Potential Harms Continue To Be In the Spotlight
The Bottom Line President Biden, Congress, state attorneys general and social media users are seeking to hold social media platforms accountable for their mental health impacts on children and teens. As President Biden calls for stronger online protections for young people, companies should Continue Reading
Record COPPA Settlements Indicate Stronger Privacy Protections for Children
7th Edition: Trends in Marketing Communications Law Last year, the Federal Trade Commission (FTC) reached record settlements with popular online social media platforms that were collecting personal information from children in violation of the Children’s Online Privacy Protection Act Continue Reading
#Goals: Using Social Media without Getting Sued
7th Edition: Trends in Marketing Communications Law In the rapidly changing social media landscape, new ways to create, share and use content are continually emerging, and this has left marketers scrambling to ensure that their legal compliance efforts keep pace with the changes. In social media, Continue Reading