The Bottom Line Just about everyone dreams of participating in the Olympics – walking among the parade of nations, being draped with a bronze, silver, or maybe even gold, medal. Most learn at an early age that we possess neither the skill nor the single-minded discipline necessary to fulfill Continue Reading
Sports Business Journal | Reexamining Morals Clauses in a Post Tiger-Nike World
An early withdrawal for Tiger Woods at the Genesis Invitational last month continued a trend of health-related withdrawals. Even his more limited playing schedule has not alleviated the concerns about his health. Despite the early exit, the weekend also marked a new era for Tiger, as he debuted his Continue Reading
NCAA Seeks to Control NIL Madness this March, Signals Changes in Enforcement
The Bottom Line Recent moves by the NCAA signal a more aggressive approach to NIL rules enforcement.The change in bylaws dramatically increases the likelihood of the NCAA finding violations.Institutions, marketers and student-athletes need to remain vigilant and disciplined about structuring NIL Continue Reading
What’s in Store for Name, Image and Likeness Use
8th Edition: Trends in Marketing Communications Law The fundamental relationship between colleges and student-athletes has, and is continuing to undergo, a rapid and transformational change. As of July 1, 2021 student-athletes are able to contract and profit from the use of their name, image and Continue Reading
NCAA Adopts New Constitution and Pursues NIL Violations
The Bottom Line The NCAA’s revised constitution pushes governing authority down to its divisions, conferences and schools. The NCAA’s definition of amateurism has been simplified but leaves unresolved questions for student-athletes and sponsors. Team-wide NIL are the initial target of Continue Reading
Ballots Continue to Come in for Legalized Sports Betting
The Bottom Line While more than $1 billion was wagered internationally on the 2020 U.S. presidential election, a different kind of betting was on the minds of voters in Maryland, South Dakota and Louisiana, who passed ballot measures to legalize sports betting in their states. Joining a Continue Reading
A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World
The Bottom Line After four months of pausing operations, major sports leagues are beginning the process of restarting or resuming their seasons. As they do so, they must evaluate the state of both large and small sponsorships that span a wide range of industries. At the same time, sponsors must Continue Reading
What’s Next for Online Sports Betting in New York?
The Bottom Line Last month, a New York appeals court found that the New York legislature cannot legalize daily fantasy sports without an amendment to the New York Constitution, and that, as a result, daily fantasy sports services like FanDuel and DraftKings cannot legally operate in New Continue Reading
Wait, There’s a Catch — Rule 40 Personal Sponsor Commitment Issued Ahead of 2020 Tokyo Olympics
The Bottom Line Following the revision of the Rule 40 Advertising Guidelines (Guidelines), the United States Olympic & Paralympic Committee (USOPC) has issued the Personal Sponsor Commitment, which binds a U.S. Olympic athlete’s personal sponsors to the Guidelines and provides the USOPC Continue Reading
The Odds Are Getting Better for Sports Betting and Fantasy Sports in New York
The Bottom Line As New York lurches toward the legalization of sports betting and interactive fantasy sports, true national sports betting and fantasy sports gaming is still a long way from becoming a reality. Businesses in the sports gaming industry, including sports books, media companies, Continue Reading