The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
NCAA Seeks to Control NIL Madness this March, Signals Changes in Enforcement
The Bottom Line Recent moves by the NCAA signal a more aggressive approach to NIL rules enforcement.The change in bylaws dramatically increases the likelihood of the NCAA finding violations.Institutions, marketers and student-athletes need to remain vigilant and disciplined about structuring NIL Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading