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2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards

January 24, 2024 by Catherine Nagle

The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading

Alert - January 24, 2024

NCAA Seeks to Control NIL Madness this March, Signals Changes in Enforcement

March 16, 2023 by Calin Dixon

The Bottom Line Recent moves by the NCAA signal a more aggressive approach to NIL rules enforcement.The change in bylaws dramatically increases the likelihood of the NCAA finding violations.Institutions, marketers and student-athletes need to remain vigilant and disciplined about structuring NIL Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - March 16, 2023

Top 10 Advertising and Marketing Issues for 2023

January 24, 2023 by Rachel Chun

The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs, Getting in the Game of College Athletics, Media and Marketing - January 24, 2023

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