4th Edition: Trends in Marketing Communications Law The continuing growth in native advertising is leading to increasing regulatory scrutiny into whether consumers can distinguish native advertisements from surrounding non-paid content, and whether disclosures are being used Continue Reading
Regulators Address Consumer Trust, Choice and Safety In Digital Marketing
4th Edition: Trends in Marketing Communications Law Businesses and regulators are focusing on cross-device tracking, ad blocking technologies and ad fraud, with particular attention to consumer trust, choice and safety issues. The cross-device guidance issued by the Digital Advertising Continue Reading
Influencer Campaigns See Increased Scrutiny
4th Edition: Trends in Marketing Communications Law Marketers and their agencies are seeing increased regulatory scrutiny of their influencer campaigns as the popularity of influencers continues to grow and influencer networks become a greater marketing force. The Federal Trade Commission Continue Reading
FTC Renews Focus On Efficacy And Safety Claims
4th Edition: Trends in Marketing Communications Law The Federal Trade Commission (FTC) has increased its enforcement efforts against marketers for failing to substantiate their efficacy and safety claims with competent and reliable evidence. When evaluating claims about the efficacy and safety Continue Reading
Children’s Privacy and Children-Directed Influencer Marketing Face Greater Scrutiny
4th Edition: Trends in Marketing Communications Law Regulators and industry watchdogs, concerned that children are becoming more vulnerable to new technologies and sales techniques used by marketers, are taking a stronger stance against practices that violate children’s privacy and marketing Continue Reading
ANA Advertising Law & Public Policy Conference
Davis+Gilbert is a proud sponsor of the 2017 Association of National Advertisers Advertising Law & Public Policy Conference to be held in Washington, D.C. on March 28-29. Session Overview Ronald R. Urbach, chairman of Davis+Gilbert and co-chair of the firm’s Advertising + Marketing Continue Reading
Association of Corporate Counsel’s Westchester/Southern Connecticut Chapter Program | Advertising and Social Media Law: What You Need To Know
Davis+Gilbert is a proud sponsor of the Westchester/Southern Connecticut Chapter of the Association of Corporate Counsel (WESFACCA). Allison Fitzpatrick, Advertising + Marketing partner, and co-panelist Samantha Sigel, senior counsel at Epsilon, will speak during a session titled "Advertising and Continue Reading