Davis+Gilbert is a proud sponsor of the National Advertising Division (NAD) and the Children’s Advertising Review Unit’s (CARU) West Coast Conferences 2018 taking place in San Francisco, CA on May 1-2.
Joseph Lewczak, Davis+Gilbert Advertising + Marketing partner will speak at NAD West at a session titled “The California Conundrum” on May 1. With all of the complexities in the law that beguile advertising lawyers, from the FTC to the NAD to state attorneys general, it invariably seems like California has them all beat. With a myriad of its own advertising regulations, a strict consumer protectionist bent, a private right of action under its consumer protection laws, and the right of local district and city attorneys and county counsel to enforce state laws, California can be an endless maze of confusion for practitioners in this area. This session will focus on some of the more unique aspects of the state laws relevant to advertisers.
Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner, will moderate a session titled “Working with Influencers and Social Media – Getting it Right” at CARU West on May 2. This session will focus on:
- How to successfully partner with influencers and run a worry-free campaign on social media.
- How to reach the audience you want and avoid the one you don’t.
- Delve into considerations in choosing the right partners and how your partners should be disclosing your relationship.
- How to plan for the unexpected in real time marketing.