The Bottom Line While the FTC’s action against Match plays out in court, it is worth noting that the FTC last initiated a regulatory review of the Negative Option Rule over a decade ago in 2009. When the FTC completed that review in 2014, it concluded that amendments were not warranted because the Continue Reading
FTC Brings Actions Against the Sale of ‘Fake Indicators of Social Media Influence’ and ‘Fake Reviews’
The Bottom Line The FTC’s actions challenging the sale of fake social media indicators and online reviews are intended to deter others from polluting the online marketplace with deceptive and inaccurate information. It is important to reiterate that the FTC brought its actions against two chief Continue Reading
FTC Releases New Resources for Influencers
The Bottom Line The FTC’s brochure and microsite are new resources that will be helpful for both marketers training their influencers as well as to influencers themselves in making disclosures. This clear and practical guidance from the FTC should put all involved parties — including influencers Continue Reading
Law360 | FTC Settlement Over COPPA Will Change YouTube’s Biz Model
The Federal Trade Commission and the New York state attorney general made headlines earlier this month when they announced that Google LLC and its subsidiary YouTube LLC agreed to pay a record $170 million to settle allegations that YouTube collected personal information from children in violation Continue Reading
Google and YouTube to Pay $170 Million in Largest Ever COPPA Settlement
The Bottom Line The settlement reached by the FTC and the New York State Attorney General with Google and YouTube imposes significant costs on the companies, even beyond the record-breaking $170 million civil penalty. It is a signal to advertisers, content providers, app developers and website Continue Reading
FTC to Review the Children’s Online Privacy Protection Act
The Bottom Line The FTC’s latest COPPA review will not only impact online services that traditionally have been directed to children, but may extend to services that historically have not been considered child-directed, such as interactive television, interactive gaming and chatbots. The COPPA Continue Reading
AdExchanger | Do Huge FTC Fines Signal a Huge Increase in Enforcement?
If the Federal Trade Commission (FTC) were a private business, it would be having a very good quarter. The FTC recently agreed to a $700 million settlement with Equifax over its massive 2017 data security breach, which exposed the personal information of nearly 150 million people. And now the Continue Reading
A Must “Follow”: Stricter Groundwork for Influencer Marketing
6th Edition: Trends in Marketing Communications Law Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States. In an action against Creaxion Corporation, a public relations agency, and Continue Reading
The NAD Exposes Hidden Fees
6th Edition: Trends in Marketing Communications Law As a regulatory force in its own right, the National Advertising Division (NAD) makes waves whenever it brings a challenge on its own behalf against a major advertiser. And, with recent leadership changes for the Advertising Self-Regulatory Continue Reading
State Attorneys General Take the Reins in Policing Deceptive Advertising
6th Edition: Trends in Marketing Communications Law It can be easy to focus solely on the Federal Trade Commission (FTC) when evaluating the regulatory landscape for advertising and marketing practices. But with the FTC still ramping up its new commissioners, who were sworn in between May and Continue Reading