The Bottom Line In the absence of a new comprehensive consumer privacy law on the federal level, states continue to propose their own laws.Utah has become the fourth state in the United States to enact such a law.There are similarities, but some differences, with the new laws in California, Continue Reading
Westlaw Today | Data Collection in the EU: Troubled Waters for U.S. Companies
Apple Makes Big Changes to Its Tracking System
The Bottom Line Apple’s changes to IDFA and Google’s announcement blocking third-party cookies in Chrome will change advertisers’ ability to track and retarget users as they have in the past.All participants in the online advertising ecosystem, including publishers, ad tech companies and Continue Reading
Don’t Smile at the Camera — New Biometric Data Laws
The Bottom Line The confluence of privacy, security, societal and other reasons have resulted in increased scrutiny over the use of biometric data through new proposed laws. In the absence of a consistent federal standard, businesses should assess their biometric data collection and use practices Continue Reading
Digital Media in the Age of CCPA
7th Edition: Trends in Marketing Communications Law Since the January 1, 2020 effective date of the California Consumer Privacy Act (CCPA) came and went without the issuance of final regulations by California’s Attorney General, and since the final regulations were not yet in force when the Continue Reading
CCPA: A Privacy Conundrum
7th Edition: Trends in Marketing Communications Law After much anticipation, the California Consumer Privacy Act (CCPA) took effect on January 1, 2020, becoming the most comprehensive privacy law in the U.S. CCPA provides California residents rights regarding the collection, use and sale of their Continue Reading
CCPA Final Regulations Submitted, IAB Tech Lab Releases Data Deletion Request Solution
The Bottom Line The submission of the final regulations to the OAL now puts businesses on notice of their actual CCPA compliance obligations.Businesses must ensure that they are prepared for CCPA enforcement to begin on July 1, 2020, regardless of when the final regulations actually take effect.The Continue Reading
Competing Bipartisan COVID-19 Privacy Bills to Be Introduced
The Bottom Line With pressures mounting to find new ways to fight the coronavirus and responsibly ease social distancing restrictions, the use of mobile and geolocation technologies may be key in this fight. Therefore, both The COVID-19 Consumer Data Protection Act and Continue Reading
California Proposes Revised CCPA Regulations
The Bottom Line The second draft of the proposed CCPA regulations has some provisions that are helpful to businesses, but still leave many questions unanswered as businesses await a finalized version of the regulations. Businesses may need to reassess and adjust their already implemented CCPA Continue Reading
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading