The Bottom Line The submission of the final regulations to the OAL now puts businesses on notice of their actual CCPA compliance obligations.Businesses must ensure that they are prepared for CCPA enforcement to begin on July 1, 2020, regardless of when the final regulations actually take effect.The Continue Reading
Competing Bipartisan COVID-19 Privacy Bills to Be Introduced
The Bottom Line With pressures mounting to find new ways to fight the coronavirus and responsibly ease social distancing restrictions, the use of mobile and geolocation technologies may be key in this fight. Therefore, both The COVID-19 Consumer Data Protection Act and Continue Reading
California Proposes Revised CCPA Regulations
The Bottom Line The second draft of the proposed CCPA regulations has some provisions that are helpful to businesses, but still leave many questions unanswered as businesses await a finalized version of the regulations. Businesses may need to reassess and adjust their already implemented CCPA Continue Reading
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading
New York Amends Security Breach Notification Law and Imposes New Security Obligations
The Bottom Line Companies that own or license New Yorkers’ private information must develop a data security program that is compliant with the SHIELD Act. The program should be documented in a written information security policy and other policies that are drafted specifically to reflect the Continue Reading
Led by California, U.S. State and Federal Lawmakers Increasingly Focus on Consumer Privacy
6th Edition: Trends in Marketing Communications Law The California Consumer Privacy Act The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the United States. The CCPA Continue Reading
Big Data and Big Questions
6th Edition: Trends in Marketing Communications Law The use of biometric and location data has been on the rise for several years, but the expanded uses of this data must be reevaluated in light of the associated risks and evolving legal regimes. Although the use of biometric data is nothing new Continue Reading
The Role of Artificial Intelligence
6th Edition: Trends in Marketing Communications Law The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it’s not hard to see why. AI provides a myriad of opportunities and potential Continue Reading
CCPA Update: Preparing for the CCPA – 10 Things You Can Tackle Now
The Bottom Line In the ever-changing landscape of the U.S. privacy space, businesses should not take a wait-and-see approach when it comes to CCPA compliance. The ten action items outlined in this Alert will not only assist businesses with CCPA compliance, but may also assist with compliance with Continue Reading