The Bottom Line The second draft of the proposed CCPA regulations has some provisions that are helpful to businesses, but still leave many questions unanswered as businesses await a finalized version of the regulations. Businesses may need to reassess and adjust their already implemented CCPA Continue Reading
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading
New York Amends Security Breach Notification Law and Imposes New Security Obligations
The Bottom Line Companies that own or license New Yorkers’ private information must develop a data security program that is compliant with the SHIELD Act. The program should be documented in a written information security policy and other policies that are drafted specifically to reflect the Continue Reading
Led by California, U.S. State and Federal Lawmakers Increasingly Focus on Consumer Privacy
6th Edition: Trends in Marketing Communications Law The California Consumer Privacy Act The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the United States. The CCPA Continue Reading
Big Data and Big Questions
6th Edition: Trends in Marketing Communications Law The use of biometric and location data has been on the rise for several years, but the expanded uses of this data must be reevaluated in light of the associated risks and evolving legal regimes. Although the use of biometric data is nothing new Continue Reading
The Role of Artificial Intelligence
6th Edition: Trends in Marketing Communications Law The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it’s not hard to see why. AI provides a myriad of opportunities and potential Continue Reading
CCPA Update: Preparing for the CCPA – 10 Things You Can Tackle Now
The Bottom Line In the ever-changing landscape of the U.S. privacy space, businesses should not take a wait-and-see approach when it comes to CCPA compliance. The ten action items outlined in this Alert will not only assist businesses with CCPA compliance, but may also assist with compliance with Continue Reading
AdExchanger | Data Transparency Laws Are Coming. Are You Ready to Disclose?
CCPA Update: California Public Forums and Other Proposed State/Federal Legislation
The Bottom Line Taken together, these legislative developments are indicative of the increasingly complicated and potentially confusing data privacy regime that lies ahead. What remains clear is that businesses that process personal information need to remain diligent about privacy and data Continue Reading
Happy New Year, Data Brokers! Now, Register with Vermont
The Bottom Line Vermont’s law governing data brokers takes effect in a few days.If you think you are a data broker who falls within the law, now is the time to take all steps necessary to comply. With only days to go before Vermont’s data broker regulation law takes effect, the Vermont Continue Reading