The Bottom Line ViacomCBS (VCBS) has recently issued its “Advertising Guidelines” for its adult-directed linear channels and digital properties, making these its first published guidelines since that merger. Guidelines are not frequently updated, and the creation of a brand new set, created Continue Reading
Record COPPA Settlements Indicate Stronger Privacy Protections for Children
7th Edition: Trends in Marketing Communications Law Last year, the Federal Trade Commission (FTC) reached record settlements with popular online social media platforms that were collecting personal information from children in violation of the Children’s Online Privacy Protection Act Continue Reading
FTC Offers YouTube Channel Owners Guidance on COPPA Compliance
The Bottom Line As a result of the FTC’s action against Google and YouTube, YouTube channel owners will be required to designate whether their channels and content are “directed to children” under COPPA. The FTC’s recent guidance will help channel owners make this determination. This guidance is Continue Reading
Law360 | FTC Settlement Over COPPA Will Change YouTube’s Biz Model
The Federal Trade Commission and the New York state attorney general made headlines earlier this month when they announced that Google LLC and its subsidiary YouTube LLC agreed to pay a record $170 million to settle allegations that YouTube collected personal information from children in violation Continue Reading
FTC to Review the Children’s Online Privacy Protection Act
The Bottom Line The FTC’s latest COPPA review will not only impact online services that traditionally have been directed to children, but may extend to services that historically have not been considered child-directed, such as interactive television, interactive gaming and chatbots. The COPPA Continue Reading
Video Social Networking App Agrees to Pay $5.7 Million to Settle FTC’s COPPA Action
The Bottom Line The sheer size of the Musical.ly settlement illustrates that the FTC continues to have a strong interest in enforcing COPPA. Online services cannot hide behind language in their terms and conditions claiming not to be child-directed when they include numerous activities that Continue Reading
New York Attorney General Reaches Record COPPA Settlement with AOL
The Bottom Line The AOL settlement – which requires AOL to pay the largest COPPA penalty ever to date — is the most recent instance in which the New York Attorney General’s Office has sought to enforce COPPA. While most ad tech industry members have long known that behavioral advertising cannot be Continue Reading
California Has a New Privacy Law. It Could Have Been Much Worse
The Bottom Line The Act becomes operative on January 1, 2020. In the meantime, the Attorney General will issue more detailed regulations.Nevertheless, companies doing business in California that collect consumers’ personal information — online or otherwise — should begin considering how to comply Continue Reading
Developments in Connected Technology Create New COPPA Challenges
5th Edition: Trends in Marketing Communications Law After a resoundingly quiet 2017, the Federal Trade Commission (FTC) started 2018 with a bang, announcing two back-to-back settlements with companies alleged to have violated the Children’s Online Privacy Protection Act (COPPA). The FTC’s Continue Reading
NAD & CARU: West Coast Conferences 2018
Davis+Gilbert is a proud sponsor of the National Advertising Division (NAD) and the Children’s Advertising Review Unit’s (CARU) West Coast Conferences 2018 taking place in San Francisco, CA on May 1-2. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner, will moderate a session Continue Reading