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children’s advertising

New York Adopts Legislation to Protect Kids’ Privacy

June 25, 2024 by Catherine Nagle

The Bottom Line The New York State Legislature has passed two significant laws designed to protect children’s and teen’s privacy: the Stop Addictive Feeds Exploitation (SAFE) for Kids Act and the Child Data Protection Act. Signed by Governor Kathy Hochul on June 20th, the laws will Continue Reading

Alert, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - June 25, 2024

This Content is Not Intended for Mature Audiences: CARU Investigates Disclosures on the Vlad and Niki YouTube Channel

June 13, 2024 by Catherine Nagle

The Bottom Line Through the Children’s Advertising Review Unit’s (CARU) routine monitoring activities, CARU opened an investigation into the “Vlad and Niki” YouTube Channel. By its own description, the Vlad and Niki YouTube channel “is the global preschool phenomenon and highest-rated kids Continue Reading

Alert - June 13, 2024

CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier

October 11, 2023 by Calin Dixon

The Bottom Line The  Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading

Alert, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs - October 11, 2023

Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids

September 20, 2023 by Catherine Nagle

The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading

Alert, Are Your Influencers Putting You at Risk? - September 20, 2023

The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising

July 11, 2023 by Catherine Nagle

The Bottom Line The FTC has revised its Endorsement Guides to take into account how businesses reach modern consumers in the digital era. Brands, agencies and influencers should revisit their standard policies and practices now to ensure they comply with the FTC’s new guidance.Many commonly used Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - July 11, 2023

Roblox Found in Violation of CARU’s Advertising Guidelines

June 8, 2023 by Calin Dixon

The Bottom Line The Children’s Advertising Review Unit (CARU), a self-regulatory organization that monitors advertising directed to children under the age of 13, found Roblox violated its Self-Regulatory Advertising Guidelines. CARU claimed that advertising on Roblox often did not include Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs - June 8, 2023

Faced with Increasing Pressure, Roblox Adopts New Advertising Standards

April 13, 2023 by Patrick Quinn

The Bottom Line Brands are restricted from showing advertising content to Roblox users under 13 years old and must use the platform’s PolicyService API to ensure only users aged 13 or older can view their advertising content.Brands should consult with legal counsel if they are unsure whether Continue Reading

Alert, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - April 13, 2023

The Top 10 Advertising and Marketing Issues to Watch for in 2022

January 27, 2022 by Patrick Quinn

The Bottom Line 2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is reviewing various guides, and new enforcement priorities have emerged. We expect that a number of trends Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Getting in the Game of College Athletics, Media and Marketing, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - January 27, 2022

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