The Bottom Line As more and more marketers take to the Internet to provide goods and services in this post-pandemic era, subscription-based offerings are on the rise. With the click of a mouse, consumers can get everything from vitamins, to wine, to work out gear on an auto-recurring basis. Continue Reading
California Employers’ Deadline to Submit Pay Data Is Fast Approaching
Don’t Smile at the Camera — New Biometric Data Laws
The Bottom Line The confluence of privacy, security, societal and other reasons have resulted in increased scrutiny over the use of biometric data through new proposed laws. In the absence of a consistent federal standard, businesses should assess their biometric data collection and use practices Continue Reading
New CA Law Expands Requirements for Providing Family and Medical Leave
The Bottom Line In the latest expansion of California’s family and medical leave law, effective January 1, 2021, employers with five or more employees will be required to provide unpaid family and medical leave to qualifying employees. The new law, SB 1383, also allows employees to take Continue Reading
And the Winner of This Year’s Election Is… the California Privacy Rights Act
The Bottom Line While the 2020 United States presidential election took center stage, California voters approved the California Privacy Rights Act (CPRA) ballot measure. The CPRA makes significant changes to the existing California Consumer Privacy Act (CCPA), the landmark state privacy law Continue Reading
E-Tailers Beware: Regulators Are Drilling Down on Negative Option Marketing
7th Edition: Trends in Marketing Communications Law If you look at your credit card statements, chances are that you have one or more recurring monthly or annual charges, whether for media subscriptions, meal delivery services, workout apps, cosmetics shipments or clothing rentals. Subscription Continue Reading
Navigating High Stakes Issues in a Budding Industry
7th Edition: Trends in Marketing Communications Law Last year was a watershed moment for the cannabis and hemp industries. And despite the widespread impacts of COVID-19 on the U.S. economy, if those developments are any indication, the years ahead will bring significant changes to the burgeoning Continue Reading
Alcoholic Beverages: Engaging with Consumers from a Distance
7th Edition: Trends in Marketing Communications Law For an alcohol brand trying to gain market share, there are few things more important than getting consumers to try its product. Although most states’ alcoholic beverage codes offer some provision for providing consumers with free samples, the Continue Reading
Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness
7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading
Privacy & Data: Beyond the CCPA
7th Edition: Trends in Marketing Communications Law As the proliferation of connected devices, applications and other technology continues, the opportunities for the use and misuse of consumer data have also grown. With new and massive data breaches constantly entering the news cycle, lawmakers Continue Reading