8th Edition: Trends in Marketing Communications Law
What do the words “aspirin,” “escalator,” “cellophane” and “thermos” have in common? Each used to be a distinctive trademark but, over time, became a generic term that lost its protection.
Trends in Marketing Communications Law -
What do the words “aspirin,” “escalator,” “cellophane” and “thermos” have in common? Each used to be a distinctive trademark but, over time, became a generic term that lost its protection.