Our firm grew up with the advertising industry, from its earliest beginnings through every stage of its exponential growth. We have been witness to, and a key participant in, the evolution of advertising and marketing law and the remarkable proliferation of related industries that now form the vast marketing ecosystem. From advertising agencies to major brands, from content creators to tech-forward digital platforms, whether our clients are global publicly traded companies or two-person startups, they depend on us to help achieve their business goals, protect their rights and minimize their legal risks.
Most of our advertising and marketing attorneys are devoted to the day-to-day legal needs of businesses that create or use sophisticated advertising and marketing practices, and we are involved in every phase of their businesses. We represent agencies of all types, brands in all product categories, and every sort of data-driven service and platform.
Many of these businesses are in newly emerging categories, where the legal framework is not yet clearly defined and clear and actionable guidance may not be readily available. We advise them on best practices we have identified — based on long and deep industry experience — that have achieved widespread acceptance in the field. Our legal and business-forward solutions inevitably become integral components of our clients’ business processes and action plans.
On Top of the Issues
As clients confront the accelerating pace of change in marketing and advertising, we help them resolve the issues — both macro and micro — that affect their ability to compete. From demographic targeting to data analytics to disruptive new technologies, we respond to novel challenges and turn them to our clients’ advantage. We help protect their brands, products and services from all manner of threats — competitive, regulatory, reputational — using advertising law as a potent tool in defense of market share.