Ronald R. Urbach

Representing one of the top four national pizza chains on all its advertising and marketing needs as it launches innovative new products and services, offers new promotional programs, and makes new claims to successfully compete for consumers on a global scale.

Defended a global electronics company before the National Advertising Division (NAD) in a challenge to one of its category-busting products over alleged unsubstantiated product performance claims and environmental/Green marketing claims.

Advising a Black-owned digital advertising and content creation agency on M&As and corporate acquisitions to expand strategically. Counseled the company on implementing operational best practices, balancing legal and business needs, advertising production and digital app development including the launch of an innovative wellness app directed to women of color.

Won a critical appeal to the NARB (National Advertising Review Board) for a leading skin care brand of a global cosmetic company. The case represented a fundamental attack on the methodology of performance testing in the broader cosmetic category which, if unchanged, would have dramatically increased both the costs and complexity of consumer testing.

Represented a multinational video game and digital entertainment company in a seminal case before the FTC focused on the advertising of a new portable video game player and its interplay with third-party software video games. The case involved statements that pushed the boundary of what constitutes a real claim and the question of whether advertising agency employees must disclose their material connection to the agency and its client when they promote a client's products on social media.

Working with a top global food company with a diverse range of products in multiple categories on advertising, marketing and promotions. Advising on comparative advertising claims and substantiation, sponsorship and promotional activities, partnerships with charitable organizations and social media influencer arrangements.

Defended a multinational automobile manufacturer in an action brought by the FTC over the use of demonstrations, claims versus puffery or "reasonable person," adequacy of disclosures, and substantiation or "reasonable basis." Not just a warning to the entire industry, this is the first automotive demonstration case brought by the FTC since the Volvo case, which builds on the foundational principles espoused in the Campbell’s Soup marbles and Rapid Shave sandpaper cases.