Quick Details
- Date: July 9, 2026
- Time: 1:00-2:00 pm
- Location: Webinar
Session Overview
As online retail sales have accelerated, so too has the enforcement landscape from the FTC, state attorneys general and class action counsel. In e-commerce, getting the consumer to your website is only half the battle. The real challenge lies in converting site visitors to paying customers. Retailers must constantly innovate to maintain an acceptable conversion rate, but at the same time, must remain wary of the legal minefield that goes along with the more aggressive (and, sometimes even the less aggressive) tactics for doing so.
This briefing will provide an in-depth look at the key legal risks facing retailers and e-commerce sites, including:
- Subscription, auto-renewal, and free trial marketing, including recent class action activity
- Sale and discount pricing, including original / regular / strikethrough pricing and “Free” offers
- Hidden and “junk” fees, including recent FTC and state enforcement
- Algorithmic pricing, including a discussion of recent New York and Maryland legislation
- Amplified risks with respect to all the foregoing posed by the deployment of agentic AI tools in consumer purchase journeys
Speakers
- Louis DiLorenzo; Partner, Advertising + Marketing
- Paavana Kumar; Partner, Advertising + Marketing