Quick Details
- Date October 23, 2024
- Time 12:00 – 12:45 pm ET
- Location Webinar
In partnership with The PR Council, the only U.S.-based association dedicated to agencies with public relations offerings, Davis+Gilbert is proud to present a special series of four webinars. The Entrepreneur Master Class series is designed for agency leaders and entrepreneurs eager to safeguard and enhance the value of their agencies. Across the four sessions, Davis+Gilbert attorneys will delve into contract management, agency valuation, talent retention strategies and navigating the evolving landscape of generative AI.
Session Overview
In this fourth and final session, Michael Lasky (Chair, Public Relations) and Andrew Richman (Associate, Advertising + Marketing) will address how agencies can embrace emerging technologies to drive innovation while managing ethical considerations and copyright risks, as generative AI reshapes the creative landscape. Attendees will learn about the potential of AI to enhance creativity, operational efficiency and client services, alongside strategies for integrating AI tools responsibly into their business model.