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Trends in Marketing Communications Law - April 13, 2022

Now Streaming: The Rise of the at Home Theater and the Changing Model for Content Distribution

8th Edition: Trends in Marketing Communications Law

The talent compensation model for A-list film productions has traditionally resisted disruption in the entertainment industry. In particular, the model has long adhered to the following two-part format: the guaranteed up-front payment, and the contingent backend revenue share payment (beginning with theatrical box office and moving through home video, pay television and free television exhibition windows).

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