Date | September 12, 2023
Location | Webinar
Major sports seasons are ramping up, which means the court is wide open for potential legal fouls. In this session, James Johnston, Andrew Richman, and Jordan Thompson will share key insights, address new shifts, and recent updates in the active world of athletics — as well as slam-dunk strategies for navigating new federal and state requirements for proper interactions between influencers and consumers. Following a spring filled with hints at new actions, the NCAA is finally signaling a shift in enforcement, especially where Name, Image and Likeness (NIL) is concerned—building up a match between student athlete opportunities and encroaching corporate interests. These balances are also being felt in the professional sports world, across recent updates from the PGA Tour and LIV Golf merger and more.
Plus, tensions are heating up off the field as sports betting legalization continues to vary between states. But student and professional athletes populate just one segment of online influencers; our presentation will also touch upon considerations when balancing innovative content creator advertising with legal compliance. These concerns will take center field as clients head into the holiday season and lines continue to blur on Instagram, TikTok, and more platforms.