Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just as active, with new rules either already in effect or coming into force later this year.
Companies in the ad tech ecosystem should pay attention to the evolving children’s privacy landscape at the US state level, as these developments will continue to affect how online services can market and advertise to minors.
Here’s an updated look at the state of state privacy laws.