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Publication - August 25, 2025

AdExchanger | A Year in Data Privacy Is a Lifetime, So Your ‘New’ Compliance Policy May Already Be Outdated

Everything seems to get better and last longer. Remember when it was recommended to change your oil every 3,000 miles? Now it is 5,000 miles. Remember when milk used to go sour in the fridge in a few days? Now it will make it through the weekend.

However, as the realm of privacy law advances, compliance is becoming more complicated. Remember when you could update your privacy disclosures and be in good shape for a few years? Well, those days are long gone.

New privacy laws are being enacted on the state level at breakneck speed, and lawmakers keep moving the goalposts. As a result, even if you updated your privacy policy and other aspects of your compliance program last year, it may already be outdated.

Here’s how the latest state privacy laws are changing the compliance game.

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    Gary Kibel

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    212 468 4918
    gkibel@dglaw.com
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