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Trends in Marketing Communications Law - April 13, 2022

What’s in Store for Name, Image and Likeness Use

8th Edition: Trends in Marketing Communications Law

The fundamental relationship between colleges and student-athletes has, and is continuing to undergo, a rapid and transformational change. As of July 1, 2021 student-athletes are able to contract and profit from the use of their name, image and likeness without risking their NCAA athletic eligibility. The changes will impact not only the sports themselves, but also the sports media and marketing landscapes.

Below are answers to some frequently asked questions about the risks and opportunities that these changes present for those involved in sports media and marketing.

Download a PDF of this article to continue readingDownload

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