How will the FTC’s updated Endorsement Guides impact how advertisers approach social media partnerships with influencers? In addition to ensuring influencers use clear and proper disclosures, the FTC wants to ensure that influencers only express their true and honest opinions when endorsing a product. Paavana Kumar answers questions in The New York Sun article, “Feds Ready to Crack Down on Online ‘Influencers’ and Endorsements” about the FTC’s renewed focus on influencer endorsements.
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