On September 13, Ashima Dayal, Davis + Gilbert Advertising + Marketing partner, will speak on a panel for Copyright and Technology 2022 Conference entitled "Thank You for Your Service: The Future of the Server Test." Session Overview Fifteen years ago, Perfect 10 v. Amazon.com established the Continue Reading
The NAD’s Need for Speed
7th Edition: Trends in Marketing Communications Law The National Advertising Division (NAD) has become increasingly focused on the issue of speed, both in the context of advertising challenges regarding 5G technology and updates to the NAD’s procedures. Claims Regarding 5G Continue Reading
Advertising Week 360 | 2020: Truth, Change and Creative Storytelling
The Role of Artificial Intelligence
6th Edition: Trends in Marketing Communications Law The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it’s not hard to see why. AI provides a myriad of opportunities and potential Continue Reading
CCPA Update: California Public Forums and Other Proposed State/Federal Legislation
The Bottom Line Taken together, these legislative developments are indicative of the increasingly complicated and potentially confusing data privacy regime that lies ahead. What remains clear is that businesses that process personal information need to remain diligent about privacy and data Continue Reading
California Has a New Privacy Law. It Could Have Been Much Worse
The Bottom Line The Act becomes operative on January 1, 2020. In the meantime, the Attorney General will issue more detailed regulations.Nevertheless, companies doing business in California that collect consumers’ personal information — online or otherwise — should begin considering how to comply Continue Reading
Biometrics and Artificial Intelligence: The New Technological Frontier
5th Edition: Trends in Marketing Communications Law Biometric Data In recent years, more companies have adopted the use of biometric data, such as facial recognition software and applications, in their internal business operations and to analyze customer behaviors for marketing purposes. This Continue Reading
Blockchain Technology Poised to Disrupt Digital Advertising
5th Edition: Trends in Marketing Communications Law Blockchain technology, the basis of cryptocurrencies such as Bitcoin, took off in 2017 across a wide array of industries, and is poised to make significant strides in digital advertising in 2018. The inherent benefits of blockchain — security, Continue Reading
ADTHINK 2018: What’s Trending at the Intersection of Technology + Agencies + Brands + Publishers?
Davis+Gilbert is once again a proud sponsor of the AdThink series "What's Trending at the Intersection of Technology + Agencies + Brands + Publishers?" presented by The Advertising Club of New York and Advertising Redbooks. The first program will be held in New York City on April 12. This is the Continue Reading
Regulators Address Consumer Trust, Choice and Safety In Digital Marketing
4th Edition: Trends in Marketing Communications Law Businesses and regulators are focusing on cross-device tracking, ad blocking technologies and ad fraud, with particular attention to consumer trust, choice and safety issues. The cross-device guidance issued by the Digital Advertising Continue Reading