On November 16, Gary Kibel, Davis+Gilbert Privacy + Data Security partner will speak at a Lewis Silkin LLP webinar during a session entitled “Harnessing Adtech and Advertiser First Party Data.”
The delivery of advertising has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and advertisers and agencies are increasingly dependent on ad-tech platforms to deliver online advertising and ensure that it reaches the desired audience. While the online advertising ecosystem has thrived, it is now under ever increasing pressures, including cost, technology and privacy & regulatory challenges. As a result, the world of adtech is becoming tricky to navigate.
This session will explore the panels experiences and insights of the ad tech ecosystem, as well as discussing the latest trends, opportunities and challenges, legal updates and regulatory action, technology developments and what to keep an eye out for in the coming months to help you navigate this increasingly difficult area.