5th Edition: Trends in Marketing Communications Law Blockchain technology, the basis of cryptocurrencies such as Bitcoin, took off in 2017 across a wide array of industries, and is poised to make significant strides in digital advertising in 2018. The inherent benefits of blockchain — security, Continue Reading
ADTHINK 2018: What’s Trending at the Intersection of Technology + Agencies + Brands + Publishers?
Davis+Gilbert is once again a proud sponsor of the AdThink series "What's Trending at the Intersection of Technology + Agencies + Brands + Publishers?" presented by The Advertising Club of New York and Advertising Redbooks. The first program will be held in New York City on April 12. This is the Continue Reading
Regulators Address Consumer Trust, Choice and Safety In Digital Marketing
4th Edition: Trends in Marketing Communications Law Businesses and regulators are focusing on cross-device tracking, ad blocking technologies and ad fraud, with particular attention to consumer trust, choice and safety issues. The cross-device guidance issued by the Digital Advertising Continue Reading
Children’s Privacy and Children-Directed Influencer Marketing Face Greater Scrutiny
4th Edition: Trends in Marketing Communications Law Regulators and industry watchdogs, concerned that children are becoming more vulnerable to new technologies and sales techniques used by marketers, are taking a stronger stance against practices that violate children’s privacy and marketing Continue Reading
$500 Million Oculus Verdict Highlights Litigation Risks for Emerging Tech Companies
The Bottom Line Companies developing – or seeking to acquire – new technology must take every precaution to limit their risks before litigation is on the horizon. The full extent and scope of those risks is often not clear without careful analysis. Working with counsel every step of the way can Continue Reading