The FTC’s final “Click-to-Cancel” rule requires businesses to simplify their cancellation process for consumers. Davis+Gilbert Advertising + Marketing partner Paavana Kumar shared insights on the enforceability of the rule and what it means for subscription-based businesses going forward in The Continue Reading
Subscription Insider | FTC Finalizes “Click-to-Cancel” Rule: A Major Milestone for the Subscription Industry
The subscription industry is facing a significant shift with the Federal Trade Commission (FTC) finalizing its "Click-to-Cancel" rule, a new regulation designed to simplify cancellation processes and enhance consumer protections. Davis+Gilbert Advertising + Marketing partner Paavana Kumar commented Continue Reading
Navigating the Subscription Maze: Staying on Top of Auto-Renewal Legislation in 2024
If you’re operating a subscription-based company in 2024, strap in for a wild ride through the maze of auto-renewal laws! Continue Reading
FTC Settles with Subscription-Based Business for Alleged Discriminatory & Deceptive Practices
The Bottom Line Online cash advance provider FloatMe Corp. will pay $3 million as part of a settlement with the Federal Trade Commission (FTC) for allegations of unfair and deceptive tactics against customers. The settlement, announced January 22 by the FTC, came after the Continue Reading
Association of National Advertisers | Brand Activation Legal Committee Meeting Webinar
Davis+Gilbert will be hosting the ANA Brand Activation Legal Committee webinar on Thursday, April 21. Panelist include: Paavana Kumar will provide an overview of the latest federal and state updates regarding free trials, subscription and negative option programs, including sign-up, Continue Reading
Subscription-Based Marketers Should Prepare for NY’s New Automatic Renewal Law
The Bottom Line As more and more marketers take to the Internet to provide goods and services in this post-pandemic era, subscription-based offerings are on the rise. With the click of a mouse, consumers can get everything from vitamins, to wine, to work out gear on an auto-recurring basis. Continue Reading
FTC Action Regarding Violations of the Restore Online Shoppers’ Confidence Act and Deceptive Commercial Practices Results in $10 Million Dollar Settlement
The Bottom Line Age of Learning, Inc. (Age of Learning), which operates as ABCmouse, a subscription service for young children’s educational content, agreed to pay $10 million dollars to settle claims by the Federal Trade Commission (FTC) regarding its negative option and billing practices, Continue Reading