The Bottom Line The 2022 Commercials Contract increases session, usage, and pension & health fees, but by the lowest incremental amount in over a decade. Fee caps, a simplified compensation structure and unlimited editing rights balance out these increases by offering savings in other areas Continue Reading
SAG-AFTRA’s Influencer Agreement and Waiver to the Commercials Contract
SAG-AFTRA and JPC Allow for Mandatory Vaccine Policies on Production Sets
The Bottom Line Agencies and advertisers producing commercials under SAG-AFTRA may require mandatory vaccination for talent, subject to compliance with union protocols.Virtual auditions must be made available when an audition location requires proof of vaccination in order to enter.SAG-AFTRA’s Continue Reading
Westlaw | SAG-AFTRA Welcomes the Influencer
SAG-AFTRA Welcomes the Influencer
The Bottom Line SAG-AFTRA now covers influencer-produced advertising under its new Influencer Agreement with the goal of bringing influencers into the union’s membership.The Influencer Agreement applies to audio and video content produced by signatory influencers for non-union advertisers. It Continue Reading
Hollywood Attempts to Reopen Production After COVID-19 Shutdown
7th Edition: Trends in Marketing Communications Law The dominant storyline for Hollywood in 2020 has been how to respond to the COVID-19 pandemic. Travel restrictions and bans on non-essential work paused nearly all film and television production for several months throughout the spring and Continue Reading
SAG-AFTRA’s New Letter of Adherence Shakes up Advertising Industry
7th Edition: Trends in Marketing Communications Law As commercial productions resume after being on pause due to COVID-19 shutdowns, advertising agencies that are not signatories to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract Continue Reading
Production Industry Recommends Guidelines for Returning to Work
The Bottom Line Entertainment production has resumed in California amid the COVID-19 pandemic after the Department of Public Health approved the “back to work” recommendations that an industry-wide Task Force had previously submitted to state governments. However, many of the thorniest issues, such Continue Reading
SAG-AFTRA and the JPC Issue Temporary Waiver Regarding Stock Footage in Commercials
The Bottom Line Given the uncertain duration of the coronavirus pandemic, there is no expiration date for this Section 7 stock footage waiver.The Union must provide the JPC with 14 days’ notice of termination in order to bring the waiver period to an end.Until then, the Union Continue Reading
SAG-AFTRA Commercials Contract’s Low-Budget Digital Waiver Updated for 2020
The Bottom Line Effective on January 1, 2020, the LBD Waiver has been modified, most significantly, to shift the budget threshold from $50,000 per commercial, regardless of the number produced during any one production day, to a budget of $100,000 in the aggregate per production day.It is too early Continue Reading