The Bottom Line The power and application of AI is growing exponentially. As is often the case with the introduction of revolutionary technologies, legislation at both the federal and state level has been slow to catch up. On a daily basis, industries are grappling with how to adapt, and how Continue Reading
How the New 2022 SAG-AFTRA Commercials Contract Affects Performers and Advertisers
The Bottom Line The 2022 Commercials Contract increases session, usage, and pension & health fees, but by the lowest incremental amount in over a decade. Fee caps, a simplified compensation structure and unlimited editing rights balance out these increases by offering savings in other areas Continue Reading
SAG-AFTRA’s Influencer Agreement and Waiver to the Commercials Contract
8th Edition: Trends in Marketing Communications Law In early 2021, two new developments arose in the world of influencer marketing and talent unions. First, in February 2021, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) announced that it would begin Continue Reading
SAG-AFTRA and JPC Allow for Mandatory Vaccine Policies on Production Sets
The Bottom Line The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Joint Policy Committee (JPC) announced an addendum to their COVID-19 Commercial Production Safety and Testing Protocol Agreement of April 16, 2021 (COVID-19 Safety Protocol Continue Reading
Westlaw | SAG-AFTRA Welcomes the Influencer
After spending a decade carving out space in the industry, influencers are now being welcomed into the SAG-AFTRA union, which is recognizing them as a unique class of “multi-talented performers whose performances should be covered by a SAG-AFTRA contract.” Social media content creators, commonly Continue Reading
SAG-AFTRA Welcomes the Influencer
The Bottom Line After spending a decade carving out space in the industry, influencers are now being welcomed into the SAG-AFTRA union, which is recognizing them as a unique class of “multi-talented performers whose performances should be covered by a SAG-AFTRA contract.” Social media Continue Reading
Hollywood Attempts to Reopen Production After COVID-19 Shutdown
7th Edition: Trends in Marketing Communications Law The dominant storyline for Hollywood in 2020 has been how to respond to the COVID-19 pandemic. Travel restrictions and bans on non-essential work paused nearly all film and television production for several months throughout the spring and Continue Reading
SAG-AFTRA’s New Letter of Adherence Shakes up Advertising Industry
7th Edition: Trends in Marketing Communications Law As commercial productions resume after being on pause due to COVID-19 shutdowns, advertising agencies that are not signatories to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract Continue Reading
Production Industry Recommends Guidelines for Returning to Work
The Bottom Line Entertainment production has resumed in California amid the COVID-19 pandemic after the Department of Public Health approved the “back to work” recommendations that an industry-wide Task Force had previously submitted to state governments. However, many of the thorniest issues, such Continue Reading
SAG-AFTRA and the JPC Issue Temporary Waiver Regarding Stock Footage in Commercials
The Bottom Line With a longstanding difference of opinion on the use of stock footage in commercials, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Joint Policy Committee on Broadcast Talent Union Relations (JPC) have recently reached a Continue Reading