8th Edition: Trends in Marketing Communications Law
In early 2021, two new developments arose in the world of influencer marketing and talent unions. First, in February 2021, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) announced that it would begin welcoming online influencers into the union under its “Influencer Agreement.” Shortly thereafter, SAG-AFTRA and the Joint Policy Committee representing advertisers and agencies (JPC) announced the introduction of a new “Influencer Waiver” to the SAG-AFTRA Commercials Contract.
Below are some common questions and answers regarding this development and what it means for advertisers and their agencies.