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Trends in Marketing Communications Law - April 13, 2022

SAG-AFTRA’s Influencer Agreement and Waiver to the Commercials Contract

8th Edition: Trends in Marketing Communications Law

In early 2021, two new developments arose in the world of influencer marketing and talent unions. First, in February 2021, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) announced that it would begin welcoming online influencers into the union under its “Influencer Agreement.” Shortly thereafter, SAG-AFTRA and the Joint Policy Committee representing advertisers and agencies (JPC) announced the introduction of a new “Influencer Waiver” to the SAG-AFTRA Commercials Contract.

Below are some common questions and answers regarding this development and what it means for advertisers and their agencies.

Download a PDF of this article to continue readingDownload

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