With President Trump’s new tariffs on imports and focus on “Made In USA,” brands are incentivized to stress their connection to America. Marketers have to be prepared to substantiate their claims and comply with the law. There will be aggressive enforcement by the FTC, states and Continue Reading
Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts
The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading
Insights from the 2023 NAD Conference: ESG, Dark Patterns, AI & More
The Bottom Line The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues like environmental, social and governance claims, dark patterns, consumer review practices, artificial intelligence (AI) and much more. As Continue Reading
National Advertising Division’s 2022 Annual Conference | Sustainability – What’s New and What’s Next?
Davis+Gilbert is a proud sponsor of the National Advertising Division’s (NAD) Annual Conference to be held in Washington D.C. on September 19-20. As a member of the annual conference planning committee, Ronald Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair, will moderate a Continue Reading
What To Consider When Launching a Cause Marketing Campaign
The Bottom Line Cause marketing campaigns are an excellent way to leverage a brand’s marketing infrastructure to make a difference in the world, especially when the campaigns benefit a cause as closely followed as the humanitarian crisis in Ukraine. By following all appropriate laws and best Continue Reading