Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner, will speak during a session entitled "The FTC's Influencer Marketing Guidelines" at the OMMA Programmatic Forum during OMMA@Advertising Week to be held in New York on September 27th. Session Overview In early September, the Continue Reading
FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings and Guidance for Influencers and Marketers
The Bottom Line The FTC’s action against Martin and Cassell and the new round of FTC warning letters make clear that the FTC will bring actions against influencers who violate the Endorsement Guides. Consequently, all parties involved in influencer marketing, from marketers, agencies, influencer Continue Reading
TrendSeeder and Davis+Gilbert FashionSense 360 Panel | Social Media Influencers
TrendSeeder and Davis+Gilbert will host its second panel in our ongoing FashionSense 360 event series. Last fall, we explored brand relevance in today's ever-changing consumer landscape. This next panel will be focused on the impact of Social Media Influencers on building a brand and creating Continue Reading
FTC Tells Influencers to Disclose Connections on Social Media
The Bottom Line The FTC’s letters to influencers and marketers highlight the importance of ensuring that "material connections" between influencers and marketers are "clearly and conspicuously" disclosed. Marketers should review their social media marketing policies because failure to comply could Continue Reading
Influencer Campaigns See Increased Scrutiny
4th Edition: Trends in Marketing Communications Law Marketers and their agencies are seeing increased regulatory scrutiny of their influencer campaigns as the popularity of influencers continues to grow and influencer networks become a greater marketing force. The Federal Trade Commission Continue Reading
Fordham Law School’s Media and Entertainment Law Society Symposium | Keeping Up with the FTC: Social Media Influencers and Developing Ad Law
Paavana L. Kumar, Davis+Gilbert Advertising + Marketing associate, will speak during a session titled "Keeping up with the FTC: Social Media Influencers and Developing Ad Law" at Fordham Law School's Media and Entertainment Law Society Symposium to be held in New York on February 23. Symposium Continue Reading
Association of Corporate Counsel’s Westchester/Southern Connecticut Chapter Program | Advertising and Social Media Law: What You Need To Know
Davis+Gilbert is a proud sponsor of the Westchester/Southern Connecticut Chapter of the Association of Corporate Counsel (WESFACCA). Allison Fitzpatrick, Advertising + Marketing partner, and co-panelist Samantha Sigel, senior counsel at Epsilon, will speak during a session titled "Advertising and Continue Reading