The Bottom Line The FTC is continuing its review of the Green Guides and companies should stay tuned for further updates.The FTC is accepting public comments on "recyclable" claims through June 13, 2023. The FTC is in the process of reviewing – and potentially revising – its Guides for the Continue Reading
American Conference Institution | Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims
On February 9, Ron Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair will speak on a panel entitled “Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims” at the American Conference Institutes 6th Annual - Legal, Regulatory, and Compliance Forum on Continue Reading
Don’t Be Bamboozled by Environmental Benefit Claims
$5.5 Million FTC Settlements for Bamboo Textile and Environmental Benefit Claims Under Penalty Offense Authority The Bottom Line These settlements illustrate how the FTC intends to use its Penalty Offense Authority. Sellers of “bamboo” textile products should review product claims, and ensure Continue Reading
Evergreen Focus on Green Marketing at the National Advertising Division
8th Edition: Trends in Marketing Communications Law The National Advertising Division’s role (NAD) in evaluating green marketing is significantly important because the FTC’s Green Guides (which are used to help guide both legal advice and business decisions) were last updated in 2012 and are Continue Reading
California Law Restricts Recyclability Claims
The Bottom Line The recently signed California Senate Bill 343 prohibits use of the “chasing arrows” recyclable symbol, or any other symbol or statement indicating that a product or packaging is recyclable, in California, unless the product is recyclable in accordance with certain Continue Reading