The Bottom Line A celebrity’s most valuable asset is likely their name and likeness. As the Kardashian case illustrates, many celebrities are being targeted by third parties who use their names and images without their permission when promoting products or services. There are a number of steps Continue Reading
FTC Brings First Action Against Company for Posting Fake Reviews
The Bottom Line It should come as no surprise to companies that they should not be purchasing or posting fake reviews of their products as a way to improve sales to customers. The action against Cure Encapsulations and its owner shows that the FTC is interested in taking action to halt the Continue Reading
Retail X Series | What Retailers Look for from Startups
Davis+Gilbert is a proud sponsor of the ongoing Retail X series. The program "What Retailers Look for from Startups," will be held at the firm's office on May 8. About Retail X Retail X is a monthly boot camp for early stage, retail-related startups as they launch their businesses. This is a Continue Reading
Retail X Series | Building Your Retail Advisory Board
Davis+Gilbert is a proud sponsor of the ongoing Retail X series. The program "Building Your Retail Advisory Board" will be held at the firm’s office on April 11. About Retail X Retail X is a monthly boot camp for early stage, retail-related startups as they launch their businesses. This is a Continue Reading
Retail X Series | Early Stage Retail Tech Sales, Pilots and Contracts
Davis+Gilbert is a proud sponsor of the ongoing Retail X series. The program will be held at the firm’s office on March 6. About Retail X Retail X is a monthly boot camp for early stage, retail-related startups as they launch their businesses. This is a "Retail 101" class for startups in the Continue Reading
Retail X Series | B2B Getting to Traction
Davis+Gilbert is a proud sponsor of the ongoing Retail X series. About Retail X Retail X is a monthly boot camp for early stage, retail-related startups as they launch their businesses. This is a "Retail 101" class for startups in the retail tech, ecommerce, fashion tech and consumer Continue Reading
TrendSeeder and Davis+Gilbert TrendSense Panel | Commerce & Content in Fashion and Beauty
TrendSeeder and Davis+Gilbert will host its third panel in our ongoing TrendSense event series. Earlier this summer, we discussed the growing importance of proximity and beacon marketing on the evolving retail landscape. Our next panel will focus on the increasingly vital role the interplay of Continue Reading
Retail X Series | Customer Acquisition: B2B
Davis+Gilbert is a proud sponsor of the ongoing Retail X series. Retail X is a monthly boot camp for early stage, retail-related startups as they launch their businesses. This is a "Retail 101" class for startups in the retail tech, ecommerce, fashion tech and consumer verticals. Learn from Continue Reading