For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into effect, the California Privacy Rights Act (CPRA) passed through a ballot initiative. Like its predecessor, the CPRA will have dramatic implications for the ad tech Continue Reading
And the Winner of This Year’s Election Is… the California Privacy Rights Act
The Bottom Line While the 2020 United States presidential election took center stage, California voters approved the California Privacy Rights Act (CPRA) ballot measure. The CPRA makes significant changes to the existing California Consumer Privacy Act (CCPA), the landmark state privacy law Continue Reading
Privacy & Data: Beyond the CCPA
7th Edition: Trends in Marketing Communications Law As the proliferation of connected devices, applications and other technology continues, the opportunities for the use and misuse of consumer data have also grown. With new and massive data breaches constantly entering the news cycle, lawmakers Continue Reading
CCPA Employee Exemptions Are Extended and California AG Is Actively Enforcing the CCPA
The Bottom Line In the latest California Consumer Privacy Act (CCPA) development, the California legislature passed Assembly Bill 1281 (AB 1281) on August 30, 2020. AB 1281 extends the CCPA’s temporary exemptions that apply to personal information processed in certain business-to-business (B2B) Continue Reading
AdExchanger | Huge Issue on the November 2020 Ballot – No, Not That One. CCPA 2.0!
There’s an election this November, and there will be a huge issue on the ballot. The battle lines are drawn and both sides are determined to convince voters to support their position. Don’t believe the fake news — the outcome could have a very significant impact. No, it’s not Trump vs. Biden, but Continue Reading
AdExchanger | The California Data Broker Registry’s Growing Significance for Ad Tech
The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still slated to begin on July 1. Before being finalized, the regulations were revised twice. The last round of revisions were adopted Continue Reading
While CCPA Enforcement Looms and Regulations Are Delayed, a New Privacy Bill May Be Headed for the Ballot in California
The Bottom Line With the July 1, 2020 California Consumer Privacy Act (CCPA) enforcement date quickly approaching, the California Attorney General has yet to finalize the implementing regulations, leaving businesses uncertain about their compliance obligations under the new law. Additionally, Continue Reading