There’s an election this November, and there will be a huge issue on the ballot. The battle lines are drawn and both sides are determined to convince voters to support their position. Don’t believe the fake news — the outcome could have a very significant impact. No, it’s not Trump vs. Biden, but California and privacy.
With the industry still trying to operationalize requirements under the California Consumer Privacy Act (CCPA), California voters will decide this November on whether to approve or reject the California Privacy Rights Act (CPRA), AKA CCPA 2.0. Don’t expect to see television commercials or have your Facebook news feed clogged with advocacy ads. But make no mistake, the debate is fierce and the stakes are high.