The Bottom Line The first substantial CCPA enforcement action should be a wakeup call for the advertising industry. California is aggressively policing the industry and looking closely at the third-party tracking mechanisms used on sites. With the CPRA just around the corner, more Continue Reading
AdExchanger | Utah’s And Connecticut’s Privacy Laws May Not Be That Different From The CDPA, CPRA And CPA – But Are You Ready?
California, Virginia and Colorado were just the beginning. Soon, the ad tech community will have even more state privacy laws to keep tabs on. On December 31, 2023, the Utah Consumer Privacy Act (UCPA) will go into effect, while the Connecticut Data Privacy Act is set to take effect on July 1, Continue Reading
Draft CPRA Regulations Issued by the California Privacy Protection Agency
The Bottom Line The proposed Regulations include many changes and clarifications to aspects of the CPRA, including, but not limited to: the selling or sharing of consumer personal information to third parties; consumer notice and privacy policy requirements; recognition of opt-out preference Continue Reading
Connecticut Becomes Fifth State To Pass Comprehensive State Privacy Law
The Bottom Line Connecticut is the fifth state to enact a comprehensive consumer privacy law, but it certainly will not be the last.This new law adopts many themes from previous state laws, but as we are seeing, these laws all have unique aspects and are not identical to one another. As a result, Continue Reading
California Privacy Protection Agency Delays Release of CPRA Regulations
The Bottom Line While businesses are eager to implement new compliance steps to meet the requirements of the CPRA and other new privacy laws, full compliance is not possible until regulators provide final rules stipulating how businesses can achieve such compliance. Therefore, businesses will Continue Reading
AdExchanger | The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA
Gary Kibel was quoted in an AdExchanger article "The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA". Continue Reading
The Top 5 Privacy Issues to Watch for in 2022
The Bottom Line While every year brings new complexities to privacy law compliance, 2022 is poised to be a very impactful year.With three new U.S. state laws going into effect in 2023 and additional developments in Europe, companies may need to update their privacy programs, policies, and Continue Reading
AdExchanger | How CPRA Treats “Cross-Context Behavioral Advertising” – And the Implications for Ad Tech
Colorado Privacy Act Becomes the Third Comprehensive State Privacy Law
The Bottom Line Colorado is the third state to enact a comprehensive consumer privacy law.Although the Colorado Privacy Act shares some similarities with California’s CCPA and CPRA, and Virginia’s CDPA, there are some material differences, and companies will need to strategize how to harmonize Continue Reading