The Bottom Line The growing number of states that have legalized recreational marijuana has created opportunities for new businesses, and as a result, advertising agencies, media agencies and publishers. The expansion of legalized recreational marijuana to four additional states will only serve to Continue Reading
Non-Prime Times | Eyes on the Road Ahead: Going Back to the Market for the Latest Outlook
Davis+Gilbert Public Relations Industry 2020 Survey Trends and Highlights
A Banner Year for Online Political Ads in a Socially-Distanced Reality
The Bottom Line Although the future of some state laws governing online political advertising is uncertain, at this time, many states still have laws governing online political advertising in effect, and state attorneys general are eager to enforce these regulations. In addition, the DAA has Continue Reading
Hollywood Attempts to Reopen Production After COVID-19 Shutdown
7th Edition: Trends in Marketing Communications Law The dominant storyline for Hollywood in 2020 has been how to respond to the COVID-19 pandemic. Travel restrictions and bans on non-essential work paused nearly all film and television production for several months throughout the spring and Continue Reading
Alcoholic Beverages: Engaging with Consumers from a Distance
7th Edition: Trends in Marketing Communications Law For an alcohol brand trying to gain market share, there are few things more important than getting consumers to try its product. Although most states’ alcoholic beverage codes offer some provision for providing consumers with free samples, the Continue Reading
SAG-AFTRA’s New Letter of Adherence Shakes up Advertising Industry
7th Edition: Trends in Marketing Communications Law As commercial productions resume after being on pause due to COVID-19 shutdowns, advertising agencies that are not signatories to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract Continue Reading
Privacy & Data: Beyond the CCPA
7th Edition: Trends in Marketing Communications Law As the proliferation of connected devices, applications and other technology continues, the opportunities for the use and misuse of consumer data have also grown. With new and massive data breaches constantly entering the news cycle, lawmakers Continue Reading
The Legal Loophole for Online Political Advertising (Barely) Starts to Close
7th Edition: Trends in Marketing Communications Law With COVID-19, the nationwide call for racial justice, and the battle for the Supreme Court dominating the news, it has been easy to lose track of the fact that the U.S. Presidential election is just over one month away. To get voters to focus Continue Reading
At the Crossroads of Fashion, Sustainability and Counterfeiting? Blockchain.
7th Edition: Trends in Marketing Communications Law Climate change and concern over what individuals can do to lessen their impact on the environment continue to be issues of concern in many sectors, including in the world of fashion. Consumers are reevaluating the consequences of their behavior, Continue Reading