Davis & Gilbert conducted a confidential survey focused on the seismic challenges to the public relations industry in response to this year’s public health, economic, social and equal justice crises. The results that follow provide insights on how PR firms have fared and what has changed this year — ranging from diversity initiatives, perceptions about remote work, technological advances, financial rigors and operations, enhanced service offerings, and management practices implemented this year that will continue long after the crises subside.
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