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SUBTA SubSummit 2023 | “Maximize Your Brand—But Don’t Forget About the Law! The Legal Minefields of Influencer Marketing, Content Streaming, Free Trials and More”

June 1, 2023 by Julianne Jones

Quick Details Date | June 1, 9:30 AM CT Location | Sheraton Downtown Dallas, New Orleans Theater Presenter Paavana L. Kumar, Partner, Advertising + Marketing Session Overview Subscription-based companies are constantly building on strategies to capitalize on interactive influencer Continue Reading

Are Your Influencers Putting You at Risk?, Buy Now: Avoiding the Pitfalls of Online Retailing, Emerging Issues, Event - June 1, 2023

SAG-AFTRA Welcomes the Influencer

April 13, 2021 by Patrick Quinn

The Bottom Line SAG-AFTRA now covers influencer-produced advertising under its new Influencer Agreement with the goal of bringing influencers into the union’s membership.The Influencer Agreement applies to audio and video content produced by signatory influencers for non-union advertisers. It Continue Reading

Alert - April 13, 2021

Supreme Court Settles Circuit Split on When a Plaintiff May Sue

July 10, 2019 by Patrick Quinn

6th Edition: Trends in Marketing Communications Law The Supreme Court handed down a unanimous copyright decision in March 2019 with implications for anyone involved in a copyright dispute, as well as for marketers and brands that create and use copyrighted materials. In Fourth Estate Public Continue Reading

Trends in Marketing Communications Law - July 10, 2019

NAD’s BuzzFeed Decision May Be a Roadmap for Affiliate Marketing

October 3, 2018 by Patrick Quinn

The Bottom Line Online publishers using affiliate links in association with content that reviews or recommends products to consumers must disclose their relationship with the retailers. In addition, online publishers using affiliate links in paid-for advertising must be able to substantiate product Continue Reading

Alert - October 3, 2018

Instagram Adds Paid Partnership Tool for Transparency

July 17, 2017 by Patrick Quinn

The Bottom Line The new Instagram branded content tool is intended to provide greater transparency in the social media space by disclosing relationships between influencers and brands.Implementing this tool appears to be Instagram’s response to the FTC’s growing concern about paid endorsements on Continue Reading

Alert - July 17, 2017

Courts, Not Congress, Are Resolving Copyright Issues

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law The most significant developments in U.S. copyright law will be coming from the courts and not elected officials this year, continuing a trend from 2016. Congress is not expected to expand copyright protection for clothing, combat offshore Continue Reading

Trends in Marketing Communications Law - April 11, 2017

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