The Bottom Line In the latest California Consumer Privacy Act (CCPA) development, the California legislature passed Assembly Bill 1281 (AB 1281) on August 30, 2020. AB 1281 extends the CCPA’s temporary exemptions that apply to personal information processed in certain business-to-business (B2B) Continue Reading
AdExchanger | Huge Issue on the November 2020 Ballot – No, Not That One. CCPA 2.0!
There’s an election this November, and there will be a huge issue on the ballot. The battle lines are drawn and both sides are determined to convince voters to support their position. Don’t believe the fake news — the outcome could have a very significant impact. No, it’s not Trump vs. Biden, but Continue Reading
AdExchanger | The California Data Broker Registry’s Growing Significance for Ad Tech
The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still slated to begin on July 1. Before being finalized, the regulations were revised twice. The last round of revisions were adopted Continue Reading
While CCPA Enforcement Looms and Regulations Are Delayed, a New Privacy Bill May Be Headed for the Ballot in California
The Bottom Line With the July 1, 2020 California Consumer Privacy Act (CCPA) enforcement date quickly approaching, the California Attorney General has yet to finalize the implementing regulations, leaving businesses uncertain about their compliance obligations under the new law. Additionally, Continue Reading
Is Change Finally Bruin’ or is it a Trojan Horse? NCAA Takes Action on Name, Image and Likeness Rights
The Bottom Line In a process that began with lawsuits led by current and former players, including former UCLA forward Ed O’Bannon, the National Collegiate Athletic Association (NCAA) announced on April 29 its recommendations for approving a framework which allows college athletes to earn money Continue Reading
Los Angeles and San Francisco Issue New Legislation and Employer Guidance in Response to COVID-19 Pandemic
The Bottom Line In response to the effects of the COVID-19 pandemic, the cities of Los Angeles and San Francisco have issued new requirements and guidance with respect to employee paid sick leave. San Francisco has also canceled certain employer reporting requirements relating to the city’s Continue Reading
COVID-19: A Guide to Analyzing Risks for Marketers and Agencies
The Bottom Line The global effects of COVID-19 are being felt by businesses in every sector, and the worlds of marketing, communications, public relations and advertising are no different. In vast swaths of the United States, including critical markets such as New York, Los Angeles and Continue Reading
Second Modifications to CCPA Draft Regulations
The Bottom Line A third version of the California Consumer Privacy Act (CCPA) draft regulations were released by the California Attorney General’s (AG) office last week. The AG’s office revised the draft regulations again after reviewing an estimated 100 comments it received in Continue Reading
California Proposes Revised CCPA Regulations
The Bottom Line The California Attorney General’s (AG) office has released revisions to the proposed draft California Consumer Privacy Act (CCPA) regulations, some of which signal significant shifts in the AG’s regulatory approach. According to the AG’s office, the changes were Continue Reading
AdExchanger | CCPA Makes the Digital Advertising Industry Feel Like Charlie Brown
The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most disjointed process for such a significant legal development in recent memory. While the latest revisions to the proposed draft regulations contain many positive developments, many in the ad tech industry can’t help Continue Reading