California, Virginia and Colorado were just the beginning. Soon, the ad tech community will have even more state privacy laws to keep tabs on. On December 31, 2023, the Utah Consumer Privacy Act (UCPA) will go into effect, while the Connecticut Data Privacy Act is set to take effect on July 1, Continue Reading
AdExchanger | Surveillance Advertising: How Did The Advertising Industry Allow This Label?
AdExchanger | The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA
Gary Kibel was quoted in an AdExchanger article "The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA". Continue Reading
AdExchanger | How CPRA Treats “Cross-Context Behavioral Advertising” – And the Implications for Ad Tech
As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023, players in the advertising industry are trying to figure out how this reworking of the California Consumer Privacy Act (CCPA) may impact them. Currently, the CCPA offers a form of safe harbor for Continue Reading
AdExchanger | New Rules for Behavior Advertising: How The CDPA and CPRA Compare
Everyone in the ad tech industry should have January 1, 2023, highlighted and underscored—twice—on their calendars. That’s the day that both the Virginia Consumer Data Protection Act (CDPA) and the California Privacy Rights Act (CPRA) take effect, imposing new obligations on businesses engaging in Continue Reading
AdExchanger | What Does the CPRA Mean for Behavioral Advertising?
For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into effect, the California Privacy Rights Act (CPRA) passed through a ballot initiative. Like its predecessor, the CPRA will have dramatic implications for the ad tech Continue Reading
AdExchanger | Huge Issue on the November 2020 Ballot – No, Not That One. CCPA 2.0!
There’s an election this November, and there will be a huge issue on the ballot. The battle lines are drawn and both sides are determined to convince voters to support their position. Don’t believe the fake news — the outcome could have a very significant impact. No, it’s not Trump vs. Biden, but Continue Reading
AdExchanger | The California Data Broker Registry’s Growing Significance for Ad Tech
The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still slated to begin on July 1. Before being finalized, the regulations were revised twice. The last round of revisions were adopted Continue Reading
AdExchanger | CCPA Makes the Digital Advertising Industry Feel Like Charlie Brown
The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most disjointed process for such a significant legal development in recent memory. While the latest revisions to the proposed draft regulations contain many positive developments, many in the ad tech industry can’t help Continue Reading
AdExchanger | Is ‘Do Not Track’ the New ‘Do Not Sell’?
It’s been more than a month since the California Consumer Privacy Act (CCPA) draft regulations were released by the state attorney general’s office, and rather than demystifying the CCPA, we are left with more puzzling details to parse. Among those is: Do certain changes to user privacy settings Continue Reading