Davis+Gilbert is a proud sponsor of the SubSummit 2026 Conference to be held in Kansas City, KS from May 13-15, 2026.
Quick Details
- Date: May 13-15, 2026
- Location: Kansas City, KS
Session Overview
Subscription marketers are under more pressure than ever to innovate, while regulators are paying closer attention to how subscription-based products are marketed, priced, and canceled. This interactive roundtable will explore how DTC and subscription brands can optimize growth through promotions, personalization, and emerging tech without triggering regulatory headaches. We’ll dig into real-world examples, compliance gray areas, and practical design and operational choices in light of evolving FTC enforcement priorities such as pricing and dynamic offers, hidden fees, free trials, influencers and promotions, and the use and marketing of generative and agentic AI features. Expect candid discussion, shared war stories, and actionable takeaways.
Speakers
- Paavana Kumar, Partner, Advertising + Marketing
- Alexa Meera Singh, Associate, Advertising + Marketing