The Quick Details
- Date: Wednesday, October 8, 2025
- Time: 2:15 pm (ET)
- Location: Jersey City, NJ
On Wednesday, October 8, Paavana Kumar (Partner, Advertising + Marketing) will join a panel discussion titled “Balancing Compliance and Conversion: Aligning Legal, Product and Growth.”
Session Overview
As the subscription economy matures, navigating compliance is no longer just a legal function — it’s a strategic imperative that directly impacts conversion, retention and customer trust.
From “Click-to-Cancel” state (and maybe federal) requirements and dark pattern enforcement to evolving global privacy laws, subscription businesses face increasing pressure to design flows that are both legally sound and frictionless for the consumer. But striking the right balance isn’t easy.
Do compliance guardrails slow down growth — or can they enhance it? How can legal, product and marketing teams work together to build transparent, high-performing user experiences?
Paavana Kumar, partner at Davis+Gilbert LLP, and Nina Evison, Corporate Counsel, Babbel share how their organizations are turning potential friction points into opportunities for long-term trust and growth.
You’ll learn:
- How high-growth subscription businesses are aligning compliance and conversion goals
- Real-world missteps and how to avoid them
- Where upcoming regulatory shifts are likely to collide with growth tactics — and what to do about it
- Walk away with actionable strategies for building a subscriber journey that performs — and protects
Speakers
- Paavana Kumar, Partner, Advertising + Marketing
- Nina Evison, Corporate Counsel, Babbel