Quick Details
Date | April 18, 12:00 PM ET Location | Online Webinar
Presenters
- Michael Lasky, Chair, Public Relations Law and Litigation + Partner/Co-Chair, Dispute Resolution
- Samantha Rothaus, Partner, Advertising + Marketing
- Andrew Richman, Associate, Advertising + Marketing
Session Overview
In this session for the Public Relations Society of America – New York Chapter (PRSA-NY), hot topics will be addressed concerning the use of various Generative AI applications—such as ChatGPT, DALL·E 2, Amper, and more. While these new technologies have captured consumer curiosity with their abilities to create new worlds, they also unlock a host of pressing legal and practical risks. This presentation will provide best practices for public relations professionals as these emerging technologies continue to evolve at breakneck speed and solidify their place as available business tools.
Key Takeaways will include:
- A big picture overview of the current state of Generative AI tools
- Understanding of key copyright and trademark concerns when using Generative AI applications
- Best practices for considering the use of Generative AI applications as business tools