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Event - April 18, 2023

Public Relations Society of America – New York Chapter | Intellectual Property and Contract Considerations for Public Relations Firms Using Generative AI

Quick Details

Date | April 18, 12:00 PM ET Location | Online Webinar

Presenters

  • Michael Lasky, Chair, Public Relations Law and Litigation + Partner/Co-Chair, Dispute Resolution
  • Samantha Rothaus, Partner, Advertising + Marketing
  • Andrew Richman, Associate, Advertising + Marketing

Session Overview

In this session for the Public Relations Society of America – New York Chapter (PRSA-NY), hot topics will be addressed concerning the use of various Generative AI applications—such as ChatGPT, DALL·E 2, Amper, and more. While these new technologies have captured consumer curiosity with their abilities to create new worlds, they also unlock a host of pressing legal and practical risks. This presentation will provide best practices for public relations professionals as these emerging technologies continue to evolve at breakneck speed and solidify their place as available business tools.

Key Takeaways will include:

  • A big picture overview of the current state of Generative AI tools
  • Understanding of key copyright and trademark concerns when using Generative AI applications
  • Best practices for considering the use of Generative AI applications as business tools
For more information, or to register, please visit the event website

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Related People

  • Media item displaying Michael C. Lasky

    Michael C. Lasky

    Partner/Co-Chair

    Area Of Focus

    • Litigation + Dispute Resolution
    • Public Relations
    212 468 4849
    mlasky@dglaw.com
  • Attorney Samantha Rothaus

    Samantha G. Rothaus

    Partner

    Area Of Focus

    • Advertising + Marketing
    • Intellectual Property + Media
    212 468 4868
    srothaus@dglaw.com
  • Attorney Andrew Richman

    Andrew Richman

    Associate

    Area Of Focus

    • Intellectual Property + Media
    • Advertising + Marketing
    212 468 4804
    ajrichman@dglaw.com
  • View All

Related Services

  • Advertising + Marketing
  • Digital and Social Media Marketing and Advertising
  • Marketing and Promotions
  • Intellectual Property + Media
  • Content Creation and Use
  • Trademark and Brand Management
  • Intellectual Property Litigation
  • Public Relations

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